Automation Brings Manufacturing Home

Automation Brings Manufacturing Home

There’s been a lot of talk during the current presidential campaign about the harm to the U.S. economy done by manufacturing jobs being shipped overseas. Actually, that’s an old story, and it needs to be updated. In fact, manufacturing jobs are actually...

“The Falcon Has Landed”

Last night at 8:29pm ET, a SpaceX Falcon 9 rocket leapt off the launch pad at Cape Canaveral, Florida in a mission to put 11 communications satellites in orbit for Orbcomm. It was SpaceX’s first mission since June, when a cargo mission to the International Space...
Blue Origin reaches space in a reusable vehicle

Blue Origin reaches space in a reusable vehicle

Yesterday at Blue Origin’s West Texas proving grounds, the company’s New Shepard spacecraft launched to an altitude of 329,839 feet, almost 2,000 feet past the international accepted boundary of space, and returned to Earth to complete a “flawless...
Getting-closer-to-human prosthetics

Getting-closer-to-human prosthetics

When I wrote about DARPA’s Revolutionizing Prosthetics program in Popular Science back in 2007, the editors, without running it by me first, called it out on the cover with a headline that sold the project as creating a “bionic arm that’s better than...
Could you really grow potatoes on Mars?

Could you really grow potatoes on Mars?

The much-anticipated movie The Martian opens today, and I plan to be there, come hell or high water (and we might actually get some of that here in New York!). The book is amazing hard sf, and the movie promises to be more of the same. Hopefully, it continues a recent...

Why pitches are more effective than press releases

Yesterday, a participant in my free PR for Technologists teleconference asked me whether the press release is dead. “When I send one out via wire services, it seems to have about as much impact as stuffing it into a bottle and tossing it in the ocean,” he...
write_on_tech

Get the Guide

Sign up to receive my free guide on writing compelling copy for customers, prospects, and funders.

Almost there! Please check your inbox to confirm signup!