That’s the title of my latest story for on the upcoming X Prize Cup. It’ll run as the top story through the weekend.

In it I mention that X Prize chairman Peter Diamandis is launching a new venture on Monday. I’ve managed to uncover its name: Rocket Racing Inc.

In this photo from XCOR, you can clearly see the spiffy new Rocket Racing logo. That’s an actress in the cockpit of the EZ Rocket, filming a promo that will be released at a press conference Diamandis is holding on Monday in NYC to announce the new venture.

I’ll be there, and I’ll report on it here immediately afterwards. Stay tuned!