How to Write a Media Pitch that Works

As a freelance journalist I both receive pitches and I myself pitch editors at multiple publications on a regular basis. It’s how I’ve been making a living for the last 12 years, so I know what works, from both sides of the fence. This graphic shows the elements of a...

How to Win Friends and Influence Journalists

Earlier this week I had a conversation with the founder of a new company doing something innovative with a new technology. I’d already pitched a story on his product to one of my editors, and gotten shot down. But I knew that there was more to the product than...

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