Getting-closer-to-human prosthetics

Getting-closer-to-human prosthetics

When I wrote about DARPA’s Revolutionizing Prosthetics program in Popular Science back in 2007, the editors, without running it by me first, called it out on the cover with a headline that sold the project as creating a “bionic arm that’s better than...
Could you really grow potatoes on Mars?

Could you really grow potatoes on Mars?

The much-anticipated movie The Martian opens today, and I plan to be there, come hell or high water (and we might actually get some of that here in New York!). The book is amazing hard sf, and the movie promises to be more of the same. Hopefully, it continues a recent...

Why pitches are more effective than press releases

Yesterday, a participant in my free PR for Technologists teleconference asked me whether the press release is dead. “When I send one out via wire services, it seems to have about as much impact as stuffing it into a bottle and tossing it in the ocean,” he...

How to Win Friends and Influence Journalists

Earlier this week I had a conversation with the founder of a new company doing something innovative with a new technology. I’d already pitched a story on his product to one of my editors, and gotten shot down. But I knew that there was more to the product than...