by Michael Belfiore | Dec 1, 2011 | Articles
By Michael Belfiore. CNN.com, August 15, 2011. The HTV-2’s hypersonic glide flight test was but one of many high-risk, potentially high-payoff projects funded by DARPA. DARPA is America’s hidden innovation engine. Not so many know the name, but nearly...
by Michael Belfiore | Nov 29, 2011 | Blog
In this video interview with me (9 minutes and 30 seconds), Rebecca Geier, a principal and co-founder of TREW Marketing explains the basics of marketing for the scientific and engineering fields. As I mentioned in my last post, Geier is firm believer in having a plan...
by Michael Belfiore | Nov 22, 2011 | Blog
It’s a major challenge for any technologist: attracting capital and customers. It all boils down to marketing. The best ideas and the best products just won’t move unless investors and customers know about them. Marketing presents special challenges to...
