by Michael Belfiore | Nov 29, 2011 | Blog
In this video interview with me (9 minutes and 30 seconds), Rebecca Geier, a principal and co-founder of TREW Marketing explains the basics of marketing for the scientific and engineering fields. As I mentioned in my last post, Geier is firm believer in having a plan...
by Michael Belfiore | Nov 22, 2011 | Blog
It’s a major challenge for any technologist: attracting capital and customers. It all boils down to marketing. The best ideas and the best products just won’t move unless investors and customers know about them. Marketing presents special challenges to...
by Michael Belfiore | Nov 18, 2011 | Blog
Suborbital flight, moon bases, inflatable space stations, a lunar elevator, liquid telescopes, planet-shaping engineering, and ocean-going space probes: they’re all part of the newest exhibit at the American Museum of Natural History in New York City. I tagged...
by Michael Belfiore | Oct 2, 2011 | Blog
One of the things government can do more effectively than private enterprise is foster development of technologies that may not be profitable in the short term, if at all. Projects like the Internet and the Moon landing couldn’t have gotten off the ground with...
by Michael Belfiore | Sep 2, 2011 | Blog
It’s perhaps DARPA’s most out-there project ever: spend the next century figuring out how to build a starship. Science fiction makes it seem easy: just engage the warp drive, do a little hand waving about Johnson rods or somesuch, and make a hyperspace...
